Upcoming Events

Everyone is welcome to attend two of our events as a guest. This does not include the December or June fundraisers. After the second regular meeting you attend, we will ask you to join our organization.

There are NO refunds for any events and if you do not show after registering you will be billed. The events are always on unless the location is closed.

Registration prior to the meeting is required due to counts needing to be in prior to the event. No walk-ins or paying at the door. We ask that you please pay by credit card. You do not need to have a PayPal account to pay by credit card. Just check out as a guest. If you are paying by check the check must be received prior to the meeting date.

Event date: 10/18/2017 5:30 PM - 8:00 PM

Categories: Community Events

ABWA WNY October Professional Development Meeting

Please join us on Wednesday, October 18th as we provide an evening of education and networking with keynote speaker, Shandra Holt, Vice President and Creative Director Manzella Marketing, presenting “Social Media and Digital Marketing: Invest the Time for Big Rewards”.

Shandra Shandra has worked at Manzella Marketing for 24 years and has over 30 years of marketing and advertising experience. During her tenure at Manzella, she has helped the agency grow from just three employees to a team of 20 professionals providing a full range of marketing and advertising services. As Creative Director, Shandra manages Manzella Marketing’s talented in-house team of designers and copywriters and guides the creative positioning and development of all client projects. Prior to working at Manzella, she served as Copy Manager in the Direct Response Marketing department at HSBC Bank. Shandra lives in Clarence, NY with her husband; they have two adult sons.

Shandra will be presenting, “Social Media and Digital Marketing: Invest the Time for Big Rewards” Many businesses view social media and digital marketing as cost-effective ways to market their services. And they’re correct. But while the dollar investment can be low, the time commitment is not. Jumping into the world of social and digital media without a detailed plan is like jumping into a raging river without a life jacket. It’s critical to set specific objectives for your social media and digital marketing efforts and to develop a plan for sustained execution before you begin. Shandra Holt, Vice President and Creative Director at Manzella Marketing, will discuss how to avoid some of the traps that small businesses can fall into and how to develop a plan that’s strategically targeted to your audience and manageable to maintain.

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