The Buffalo Niagara Chapter of NYS Women, Inc. (BNC) is proud to partner with WKBW-TV to showcase successful local women who have given back to the Western New York community. “Women In Leadership” honorees are established women business owners or professional/working women who have exhibited leadership, enterprise, and excellence in their business or profession and give back to the Western New York or greater community. The goal of the program is to recognize women who have succeeded both in the business and charitable arenas and help inspire others to follow in their path.
Each month throughout the year a woman business owner or working woman will be featured on AM Buffalo. Each June, BNC and WKBW-TV will recognize all our honorees at an annual event.
Established woman business owner or working/professional woman who:
- Exhibits leadership, enterprise, and excellence in their business;
- Gives back to Western New York or greater community with volunteer service
Women In Leadership Application
April 2019 Honoree
Associate Professor, Jandoli School of Communication
St. Bonaventure University
Dr. Pauline Hoffmann is an associate professor in the Jandoli School of Communication at St. Bonaventure University. She is also the owner of Wild Mountain Organics, LLC, and Tippy Homestead.
Hoffmann has also traveled to Uganda, Africa with students for several years and plans to return each December. Her work there is with Embrace It Africa. She works with a small community on health-related issues, student sponsorship, women’s initiatives, and microfinance. She also regularly speaks on topics ranging from women’s issues around the world, dealing with difficult people, using data to drive strategy, public relations for those who don’t think they need it, conflict resolution, and women in leadership.
Dr. Hoffmann is past president of NYS Women Inc., Buffalo Niagara Chapter, a member of the Health Care Access Coalition, board member of the Healthy Community Alliance, and board member of Embrace it Africa.
For the last three years, a group of St. Bonaventure University faculty and staff, led by Dr. Hoffmann, have initiated a March Madness-style bracketology that they hope will spur conversations and knowledge about some trailblazing women in history. Each year, the committee has developed a bracket of accomplished women throughout history with a global reach. Dubbed March into Women’s History, the initial bracket takes 16 women in each of four categories for a total of 64 women, much like the NCAA basketball bracket is constructed. Everyone may vote via the BonaBRAVE website and social media.
Wild Mountain Organics, LLC, is an all-natural body care company. Dr. Hoffmann develops and makes all products using natural products including those from her farm, if possible. She does not use anything synthetic in the products. She is also responsible for the marketing, promotion, distribution and communication of the products.
Tippy Homestead is the recently started lifestyle blog focused on life on the farm for she and her husband. “A professor, an engineer, 57 acres, chaos,” is the mantra. Tippy Homestead and Wild Mountain Organics help to keep her sane and provide opportunities to learn and grow personally and professionally.
She received her doctorate and master’s degrees in communication from the State University of New York at Buffalo and her Bachelor of Science degree from St. Bonaventure University. Her research and teaching focus on conflict management, conflict resolution, and corporate communication and strategy. Prior to going into academia, Dr. Hoffmann worked as corporate communications manager for The CRS Companies and in creative services for Catholic Health.