2019 Women In Leadership Honorees

Merry ConstantinoJanuary 2019 Honoree

Merry Constantino
Owner/Founder, ProductLogic LLC

WKBW Interview

ProductLogic LLC, a Buffalo-based industrial design consulting firm, was founded in 1990. It started with one person – Merry Constantino, founder – and now has three employees and one intern. Their services include product development, prototype fabrication, engineering solutions, and manufacturing procurement.

Merry graduated with a B.S. in Industrial Design; her first job after college was junior product designer at Fisher Price. She designed toys, arts & crafts, wood cribs and dressers, plus infant products such as infant seats and changing tables. After 11 years, Merry left her management position at Fisher Price to work as an industrial design consultant which led to the founding of ProductLogic.

Merry’s first clients were other companies in the children’s product industry. Sauder, one of the two largest ready-to-assemble furniture manufacturers in the U.S. was her first client. According to Merry, “When a client approaches us, their product may be merely an idea, an unmet need in the market that we will develop from scratch, or it may be a product that needs to be updated to meet the demands of an industry or it’s competition.” Industrial design clients in the WNY region took quite a few years to develop. Most jobs came by referral and still do. Today, about 75% of ProductLogic business is in based in WNY. Referrals come from other clients, patent attorneys, manufacturers and other professionals. One of their international clients is Voiceitt, a 43 North winner based in Israel. Most of the team in now located back in Israel but technology makes it very easy to continue working and communicating.

The goal originally for ProductLogic was the design of consumer products. Merry says, “I did not expect to be working in the medical device industry, and that has been a natural evolution. Another benefit of the job are the patents we accumulate. I am named on 15 U.S. and international patents and my team is building their own list of credits. It is a small badge of honor that we all wear quietly but proudly.”

ProductLogic is founded on the principal of honesty and fairness. Merry says, “We will not provide a quote for services if our experience tells us that the customer or the market place cannot support their product idea. We will provide advice and resources, and an open door if they want us to reassess at a future time.” And her clients rely on that honesty, “Our clients come back repeatedly for our services and refer us to others.”

Merry is actively involved in the entrepreneurial community, serving as executive director of the WNY Invention Convention, a program which encourages critical thinking and scientific problem solving in school-aged children. She mentors emerging entrepreneurs in the Center for Entrepreneurial Leadership (MWEE Program) at U.B., and serves on the Industrial Design Program Advisory Committee of the Pennsylvania College of Technology. She is a founding member of NAWBO Buffalo Niagara (National Association of Women Business Owners), life-long member of the Industrial Designers Society of America (IDSA) where she has served many leadership roles. Merry recently graduated from the U.B. Center for Entrepreneurial Leadership (CEL), a 10 month program designed to help entrepreneurs advance their business.