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Annette Pinder - November 2017 Women in Leadership Honoree

Author: Renee Cerullo/Friday, November 24, 2017

Annette Pinder
President/publisher, Buffalo Healthy Living Magazine


Annette Pinder is the President and Publisher of Buffalo Healthy Living, a free full-color magazine established in 2010, and read by about 150,000 people each month in print, and online. A benefit corporation, Buffalo Healthy Living is a for-profit entity that is devoted to health, fitness, and nutrition for people of all ages. Benefit corporations are authorized in only 33 states and the District of Columbia, and are unique in that they have a social responsibility to positively impact the community and the environment.

Prior to becoming a publisher, Annette was the Vice President of Marketing and Development for a non-profit organization, the marketing director of a large law firm, an assistant to the editor of the publications department of a major national corporation, and an executive assistant at University of Michigan Medical Center in Ann Arbor.

In keeping with Buffalo Healthy Living’s commitment to a higher level of social responsibility, the magazine supports many local area non-profits through in-kind advertising support, including the WUFO FM Health Matters radio show. Annette is cognizant of the fact that as many as 50% of some people in our region live at or below the poverty level. Thus, one of her goals is to reach people of all socio-economic groups by providing them with evidence-based health information and resources that will help them make decisions to help them improve their lives. Annette was recently awarded $5000 at 43 North’s the Pitch Competition for Minority and Women-Owned Businesses, and plans on using that money to increase the number of magazines printed and distributed in under-served areas. She also hopes to establish more partners in the community that will help her make the magazines available to all people.

Initially, the only employee of Buffalo Healthy Living, Annette now has contract employees that include an associate publisher, two designers, editors, writers, and a photographer. She is a member of the Amherst Chamber of Commerce, Tonawanda Chamber of Commerce, American Business Women’s Association WNY, Buffalo Niagara Chapter of the National Association of Women Business Owners, the Public Relations Society of American, and the Buffalo Niagara Chapter of NYS Women, Inc.


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